EDITOR’S COMMENT: there’s been far too much fake news and dishonesty when it comes to electric cars. People need to be able to make informed choices and not be forced (through taxes, incentives, subsidies or bans) to buy electric cars.

Let me be clear, electric cars are the future. Electric cars offer a genuine route to zero carbon impact, but it is time for honest analysis, tough questions and some even tougher answers to ensure we achieve this goal. That is what I want to address today, calling for the entire industry to become more transparent.

Families bought diesel cars because they wanted to help protect the environment. They were lied to. That must never happen again. The coronavirus crisis has been a tragedy around the globe, but it has opened a window on to the transformative effect of reducing emissions.

Now is a crucial time for the electric vehicle (EV) industry to learn the lessons of the past. We all face issues linked to our manufacturing systems, as well as our supply chain. The materials we use can also be problematic. There is no such thing as a clean car today, and telling consumers that there is, is immoral.

All products have an environmental impact, electric cars are not an exception.  However, as opposed to a fossil-fuel driven car that can never reach climate neutrality, with EVs we can. Now, finally, we have a real chance. We must not waste the opportunity.

We must offer complete clarity, or risk losing the trust of those who really matter, our customers. Without clear industry standards, manufacturers will continue to create sustainability “benchmarks” that only serve their own purposes, making any real comparison impossible.  

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We will provide the tools and knowledge to combat the ever-increasing negative press generated by those who claim to care about our ecosystem.


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